Corporations and large organizations often have their own style guides as well, which helps keep their brand, identity, and message consistent across any number of media

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Tags: Academic publishing, American Psychological Association, Associated Press, Business, Chicago Manual of Style, publish, Small Business, Style Guide, University of Pennsylvania

Earth Day is here. Check out these 22 ways you can you make your office a more green environment not only today, but EVERY day.

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Tags: Business, Earth Day, Ecological footprint, Environment, Fluorescent lamp, going green at work, Green building, greening the office, Incandescent light bulb, newtek web services, Recycling, Small Business, tips for going green

If you are engaging in email marketing but not seeing the results that you were hoping for, you probably need to change some aspect of your email. But what could be the problem? This is where Split Testing, aka A/B Testing, can help.

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Tags: A/B testing, best subject lines, Business, Computer-mediated communication, email, Email Marketing, email marketing tips, MailChimp, marketing, Marketing and Advertising, Small Business

or content-driven websites, or even content in print, for that matter, monetization is typically limited to advertising—the selling of ad space. This model, however, leaves businesses at the mercy of a fickle advertising market, which has been in a substantial recession since last spring.

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Tags: Advertising, blogging, Business, BustedTees, CollegeHumor, content, Facebook, merch, Mikhail Ledvich, New York Times, payment processing, Site Management, Web content, website, YouTube