Filed under July 29th, 2010

How gift cards can help your small business grow

in Small Business by Alfred Rose

As the Los Angeles Times recently put it, gift cards aren’t just for the big boys anymore. Small businesses are starting to reap the benefits as well.

Filed under July 8th, 2010

Quality Scores: What is it and how do I improve it?

in marketing by Nicole Schumann

For those of you venturing into Google AdWords territory, you may have noticed that your keywords have a “quality score” attached to them. Quality score is the numerical value that is given to each of the keywords used in your campaign, and is calculated based on several criteria such as 1, 2 and 3.

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